Sunday, March 14, 2010

Urban Dreams

Wow. I really think dreams are amazing. I seem to get my "Ah-ha!" moments during the middle of the night and some seep into my dreams as vivid designs I literally work through creating and others are just before I fall asleep and are the end product.

Last my dreams... I was at a design competition, and of course how dreams go, I didn't know that I was to be in the competition. I had a booth I had to create a display in - no guidelines given, just a time frame...1 hour. AH! I went speeding off into this supply room I just "magically" found (of course my dream would have a hidden resource room lol) and started gathering bits and pieces of things I could potentially use!. The booth space was all set in black and I had to make it stand out.... no time to change it so I went through the resource room to find what I could. The space also already had a name of a company on it. Mine was a Fashion House. Of course... I don't remember the name, because the words seemed all jumbled in the dream. I knew it had to be something that was out-there, and urban. So I began to play. Neon was my choice to set this stage apart! Hot Fuchsia Pink, an Intense Yellow and Bright Citrus Green.

I threw different ideas to my team, had them start painting and collecting objects. The company name was raised on the backdrop in all black. Had them glitter that and then do graffiti art behind it - edgy and colourful, drew out the name of the company nicely and set the booth up for the urban, slightly rebellious feel I was going for. Next we set the stage. I chose to set it up as a runway show. The back stage floor was lined with vinyl records in tiered milk crates spray painted in the three main colours, off centered, asymmetric, jam packed with music, beaten up Chuck Taylor shoes and used spray cans, two poles stood at either end of the stage painted Fuchsia, and hanging from the ceiling an abundance of paper airplanes flying through the sky. DJ set up in the left hand corner, and as we get ready to be judged, M.I.A.'s Paper Planes starts to play....and the models walk out with the edgy, bright coloured, urban, with a slight hint of 80's nostalgia, clothing on. Perfect!

I was wowed in my dream, I loved the concept and the way it turned out. I was surprisingly as detailed in creating the vision in my dream as I am when I do my own designs... it was all so much fun and of course, with the hour time frame I was given, I stopped production just in the nick of time! Dreams! Ah they always do that to ya :)

Thought I'd share another one of my quirky ideas that came from a dream. I love "Ah-ha" moments and I would LOVE to create this design too! Any takers? :P

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