Sunday, March 14, 2010

Urban Dreams

Wow. I really think dreams are amazing. I seem to get my "Ah-ha!" moments during the middle of the night and some seep into my dreams as vivid designs I literally work through creating and others are just before I fall asleep and are the end product.

Last my dreams... I was at a design competition, and of course how dreams go, I didn't know that I was to be in the competition. I had a booth I had to create a display in - no guidelines given, just a time frame...1 hour. AH! I went speeding off into this supply room I just "magically" found (of course my dream would have a hidden resource room lol) and started gathering bits and pieces of things I could potentially use!. The booth space was all set in black and I had to make it stand out.... no time to change it so I went through the resource room to find what I could. The space also already had a name of a company on it. Mine was a Fashion House. Of course... I don't remember the name, because the words seemed all jumbled in the dream. I knew it had to be something that was out-there, and urban. So I began to play. Neon was my choice to set this stage apart! Hot Fuchsia Pink, an Intense Yellow and Bright Citrus Green.

I threw different ideas to my team, had them start painting and collecting objects. The company name was raised on the backdrop in all black. Had them glitter that and then do graffiti art behind it - edgy and colourful, drew out the name of the company nicely and set the booth up for the urban, slightly rebellious feel I was going for. Next we set the stage. I chose to set it up as a runway show. The back stage floor was lined with vinyl records in tiered milk crates spray painted in the three main colours, off centered, asymmetric, jam packed with music, beaten up Chuck Taylor shoes and used spray cans, two poles stood at either end of the stage painted Fuchsia, and hanging from the ceiling an abundance of paper airplanes flying through the sky. DJ set up in the left hand corner, and as we get ready to be judged, M.I.A.'s Paper Planes starts to play....and the models walk out with the edgy, bright coloured, urban, with a slight hint of 80's nostalgia, clothing on. Perfect!

I was wowed in my dream, I loved the concept and the way it turned out. I was surprisingly as detailed in creating the vision in my dream as I am when I do my own designs... it was all so much fun and of course, with the hour time frame I was given, I stopped production just in the nick of time! Dreams! Ah they always do that to ya :)

Thought I'd share another one of my quirky ideas that came from a dream. I love "Ah-ha" moments and I would LOVE to create this design too! Any takers? :P

Saturday, March 13, 2010


Growing up my favourite movie of all time was Alice in Wonderland. The imaginative story of a young girl in this larger than life world just fascinated me. I love big, novelty and out of the box ideas, and this story I think started it all for me. So of course, once I started to work in special events ALL I wanted to do was create an event based in Wonderland.

Imagine enter a secret venue hidden through pathways and alleyways in the city (which you only find out the location via text message 2 hours before the event starts) and into a Red Velvet room you go, draped from floor to ceiling, surrounded by elegantly dimmed candlelight, you see nothing but multiple doors, some large, some crooked, some you can only enter from the ceiling... too many to choose from. All but one opens freely, and to enter you have to use a simple old fashion key provided to you when you received the invitation.

As the door unlocks and opens ever so slowly you enter into a forest of large colourful Mushrooms and trees seeming as tall as the Empire State Building, shimmering light coming through the mushrooms and tree branches, reflecting off and down to the mossy path. As you move through the forest grounds you are met by obstacles and the Queen of Hearts' Card Soldiers whom hand you off drinks and appetizers in smaller than usual cups and plates (all bite size!). And everywhere you look, everything seems oddly smaller than normal or larger than ever!

That's just a hint of what's inside my head, and the entrance to an avant-garde gala dinner, fashion event, or perhaps fundraiser. But I'll be honest....there are far more ideas where that came from to explore and play with! :) Just wanted to share with you my excitement and how I would love to create an event of such novelty sized, imaginative designs.

Additionaly, I just went to see Tim Burton's creation of the story, a sequel to the first movie, and I must admit I was left speechless. The set design... UNREAL! I think Tim Burton hit it out of the park with this one. I also went to see his work at MOMA in NYC this past January and oh how I love his work... and want to take a peak inside his head!

I love when people have wild and so far out there ideas of the world. Seeing it through someone else eyes is always exciting!! Does he have a blog? I wonder......